A&P was followed by Grand Union, Acme Supermarkets, Food Fair Supermarkets and First National, and the beginnings of intense competition in the supermarket business.
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In 1936, the A&P, Grand Union, First National, all had small service stores and, that was not self-service, so, it was not until 1941, when the A&P first began to open up supermarkets in New York, and then, New Jersey (New Jersey may have been the first). Because Moe, Dave and my Dad, Joe, were so responsible for Ben's success, and my father in particular, he gave them sixty thousand dollars each for their interest and that's what they came to New Jersey with to open up the first Kings Super Market during the Great Depression. King Kullen's slogan was, "World's Greatest Price Wrecker." Big Ben's slogan became, "Never Undersold." By 1935, the Bildner Brothers had fifteen stores inLong Island and were certainly, in addition to King Kullen, one of the two pioneers responsible for the self-service supermarket business in our country. Dad and his brothers had worked for their older brother, Big Ben, and together had opened up the first Big Ben Supermarket in 1930, only a week after Mike Kullen, an Irish immigrant, had opened up the first King Kullen Supermarket. Dad had led two brothers, Moe and Dave (my bachelor uncles), and my Mom, to Summit, where we moved in that year. It didn't survive very, very long, I think, probably, not until, maybe, the middle or late '30s, and then, along came Kings Super Market and my dad in 1936.
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Those were the days, when supermarkets opened up, they'd always be given an animal name, Great Tiger inTrenton, Big Bear, Giant Markets. Should we start with the competition in 1941? Why 1941?ĪB: Well, because the first supermarket in New Jersey was opened in 1931. So, that hard way learning and the feedback that I got from my own associates really helped me develop an understanding of leadership and its importance, and in very simple terms that may be helpful to others, before we finish. You may recall, I told you about my personal experience in learning that I was the biggest problem that we had, from a management standpoint, when I had called in a firm of behaviorists to help me. I do want to cover the period after 1941, when competition really began to develop in the supermarket business in New Jersey, and I also want to make sure we discuss the food industry, which was so important both to my dad and myself and in which we were heavily involved, the trade associations, our involvement and how that impacted on me personally and in our business, and then, I want to make sure I discuss my "hard way" learning about leadership in the business. So, I'll depend upon your memory, not mine. I wanted just to say that there are a couple of things that I want to make sure we cover, but, as I said, we've spent so much time together, I've forgotten whether some of this may have been covered previously.
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Well, before we begin, I'd like to say thank you to you, Sandra, and you, Paul, for the time we've spent together, all of which I have enjoyed, but I really appreciated everything that you've done, I know this is not the only thing on your platter, to be here and to give me this opportunity to do this oral history.
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To begin the questioning, we were just discussing the competition.Īllen Bildner: Yes. Again, thank you for having us here today. Sandra Stewart Holyoak: This begins our third session with Allen Bildner on October 27, 2008, with Professor Paul Clemens and Sandra Stewart Holyoak.